Unit 2 | Part A: Mobilizing Communications

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Part A Introduction

Change the Game Academy

To get yourself situated, head over to Change the Game Academy (CtGA) and complete Module 7: Effective fundraising communications. In this CtGA module you will learn how to communicate to achieve good fundraising results and create digital engagement for your organization.

Note: Keep this page open and come back to go over the Canadian content. If you haven’t already made an account on Change the Game Academy, you will also be prompted to make one to access this module for free.

Canadian Content

Below, find the Canadian content learning material for this unit, that builds off of the Change the Game Academy module you just completed. These materials aim to frame what you just learned within the Canadian context. 

After going through the content below, make your way to the next part of this unit (Unit 2: Part B).


There are three videos to watch in this section. The transcriptions are provided below each video:

  1. Good Practices and Useful Tools maps out a few key foundations of a strong communications strategy and provides a brief overview
  2. Ethical Storytelling outlines a few key tenets and guidelines on how to responsibly and ethically collect and share stories.
  3. Helpful Practices for Effective Fundraising Communications with Kathryn LeBlanc provides expanded commentary and advice on communication elements covered in the previous videos based on her own communication experiences.


Now apply and deepen your learning. Having gone through the Change the Game Academy material and watched the videos providing the Canadian context, work through a few exercises.

This workbook encourages you to map out your fundraising year and reflect on your organization’s current communication practices.

Which community do you engage the most? Consider your organization’s specific context and donation sources while planning key fundraising periods.